Selling: Gucci Spring 2012 is Solid Gold

Gucci's Spring 2012 collection was one of the house's strongest in many a season, with its fringed 1920s flapper dresses, art-deco shapes, and disco sensibility. The ads perfectly embody the collections sense of graphic, high glamour luxury. Photographed with luster by Mert Alas and Marcus Piggott. See more of the shiny pics after the jump.

Florence Welch gets Masculine for Vogue Nippon

In Gucci

Styled by Karl Lagerfeld, Florence + the Machine's lead singer ditches her usual disheveled locks and feminine frocks for a more androgynous take on fashion. The look suggests Tilda Swinton, David Bowie and the Kaiser himself. Yet she stays loyal to her brand, Gucci. See more here.