Selling: Athletic in Chanel Spring 2012

"all about athletics and the sea.…It’s very modern sportif and in black-and-white."

Classic suits and gymnast poses. Styled by the incomparable Carine Roitfeld and photographed by Karl Lagerfeld at the Hôtel du Cap-Eden-Roc in Antibes, France. The photo captures the easy modernity that has made Chanel and enduring staple.

Selling: Purr-fectly Coco (Chanel Fall 2011)

Gorgeous model Freja Beha Erichsen stepped in front of Karl Lagerfeld's lens wearing the most darling of accessories - Chanel cat ears! Styled by former Vogue Paris editor-in-chief Carine Roitfeld, it's suffice to say that this ad is not only chic and luxurious, but adorable and even a bit humorous.

(via Fashionista.)