Herb Ritts Photography

Naomi Campbell

Selling: Athletic in Chanel Spring 2012

"all about athletics and the sea.…It’s very modern sportif and in black-and-white."

Classic suits and gymnast poses. Styled by the incomparable Carine Roitfeld and photographed by Karl Lagerfeld at the Hôtel du Cap-Eden-Roc in Antibes, France. The photo captures the easy modernity that has made Chanel and enduring staple.

Florence Welch gets Masculine for Vogue Nippon

In Gucci

Styled by Karl Lagerfeld, Florence + the Machine's lead singer ditches her usual disheveled locks and feminine frocks for a more androgynous take on fashion. The look suggests Tilda Swinton, David Bowie and the Kaiser himself. Yet she stays loyal to her brand, Gucci. See more here.

Selling: Purr-fectly Coco (Chanel Fall 2011)

Gorgeous model Freja Beha Erichsen stepped in front of Karl Lagerfeld's lens wearing the most darling of accessories - Chanel cat ears! Styled by former Vogue Paris editor-in-chief Carine Roitfeld, it's suffice to say that this ad is not only chic and luxurious, but adorable and even a bit humorous.

(via Fashionista.)